A Yucca Valley tire dealer has been named one of the top 10 performing dealers in the country. Big O Tires was named a Platinum Performer—and is the only tire dealer in California—in the November 2014 issue of Tire Review, an industry magazine. The dealers were scored on objective questions dealing with their building and equipment, sales, operations, marketing, and personnel. Managing editor Tami Roleff talked with Big O’s owner Tom Huls, who says he is thrilled with the honor…
“They’re sending us a plaque and an award; it’s a big deal for us.” Big O owner Tom Huls said he and his wife were so excited when they learned they were one of the top 10 performing tire stores in the country. “I was amazed. Ecstatic and shocked at the same time. Dumbfounded as to how we could do that in little old Yucca Valley. What we do, we do right.” Huls said his store had a very good year last year, so he decided to enter the contest. “There are some worthy stores out there, but I thought mine was pretty darn worthy, myself.” His store, with 10 employees, was competing against stores in very large metropolitan areas. “I’m very proud of my store and Yucca Valley for helping me and supporting me. In our little area, in a 25-mile radius, we have 50,000 to 55,000 people, competing against areas with one to two, three, four million people. In little old Yucca Valley, our store came out smelling like a rose.” Huls explained why his store does so well in a small town and why 70 percent of his customers are repeat customers. “I believe in my employees and store. The customer comes first at our store.” Congratulations to Tom Huls, Big O Tires, and all his employees.
YUCCA VALLEY TIRE STORE ONE OF THE BEST IN THE COUNTRY
