For the second year in a row, a Yucca Valley tire dealer has been named one of the top 10 performing dealers in the country. Big O Tires was named a Platinum Performer in the November 2015 issue of Tire Review, an industry magazine, and is one of only four tire dealers to be awarded the honor for the second time. The dealers were scored on objective questions dealing with their building and equipment, sales, operations, marketing, and personnel. Managing editor Tami Roleff talked with Big O’s owner Tom Huls, who says he is thrilled with the honor…
“I was like flabbergasted that we got it for a second year.” Big O owner Tom Huls said he and his wife were so excited when they learned they were one of the top 10 performing tire stores in the country. “I was doing it not expecting anything. Here we are in little teeny weenie Yucca Valley, California.” Huls said his store had a very good year last year, so he decided to enter the contest. But the process itself is very arduous; the application is about 50 pages with detailed questions that cover all aspects of the business. “There’s quite a bit of time it takes to even apply for it.” But Huls said it’s all worth it. “For our industry, it’s a rather prestigious award.” Congratulations to Tom Huls and Big O Tires.
