The Morongo Basin Transit Authority – or MBTA – will be shedding some letters from acronym when they officially rebrand to “Basin Transit” starting on October 1st. The shortened name isn’t the only refresh – the familiar pink yellow and green flowering pastel logo that is on all the current buses, bus stops and signage is being switched over to a new maroon and orange lizard logo that with a blue “Basin” wordmark. The updated brand colors will also be reflected on new buses that were purchased.
Basin Transit’s general manager Cheri Holsclaw led the rebranding effort, and says that the new brand reflects their connection to the Morongo Basin environment and the modern fleet and technology which makes them and efficient transportation option for the basin’s residents.
You can catch a glimpse of the new buses and brand at the Twentynine Palms Farmers Market on October 1st when Basin Transit unveils the first of their fleet. The new buses will be put into service starting in September, and Basin Transit says that signage and older buses will be updated over the next 6 months.
