If you’re traveling along Highway 62 in Joshua Tree, you may notice that a local landmark has been taken over by a popular national snack brand. The Station, located at 61943 Twentynine Palms Highway, is a popular destination for tourists and locals in the high desert, and home of the iconic statue of a large bearded man known has “Big Josh,” is now the site of a pop-up snack destination.
Z107.7. spoke with the owners of the Station, Steve and Glen, who explained that the Kellogg Company has taken over their popular store for two weeks to create a pop-up destination dedicated to Cheez-It, the square, cheese-flavored cracker snack first sold in 1921.
Steve and Glen said that they and their staff spent a few days taking everything out of their store to accommodate a new slate of snack-themed merchandise. They said that the company rebranded much of their custom built items, including cars, and filled their shelves with cheese cracker “themed merchandise like t-shirts, socks, and all the new forms of Cheez-It.”
Steve added, “They even they made a huge gas pump that shoots out snack boxes like a t-shirt cannon.”
The pop-up is currently in place, and has been the scene of a commercial, photoshoots, and VIP tours. The newly branded store will open up to the public starting Monday (June 5,) and will be open every day until Friday (June 9), from 10 a.m. to 6 p.m.
After that, Steve, Glen, and their staff will spend another few days putting their own merchandise back on the shelves of the Station, which is expected to reopen in its usual form on June 16.
