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STATE OFFERS SUPPORT FOR BUSINESSES AFFECTED BY THE PANDEMIC

The arrival of COVID-19 has endangered the health of our bodies as well as the health of our local economies. Now there’s a new state campaign that offers small business owners concrete support and resources while encouraging consumers to shop local. Reporter Heather Clisby has the details…

Governor Gavin Newsom’s Task Force on Business and Jobs Recovery recently announced a new campaign, Calling All Californians: #ShopSafeShopLocal, that encourages residents to patronize locally owned businesses.

Partnering with Nextdoor, Google, and UPS, the state-wide campaign also helps businesses grow their digital footprint as more consumers shop online to minimize contact risk. The pandemic has accelerated the growth of e-commerce to levels that were not expected for another two to three years.

The campaign’s website offers tools and resources for business owners, such as free consulting in 31 languages, digital media toolkits and personal protective equipment offerings.

According to the Stanford Institute for Economic Policy Research, the nation has experienced a 15 percent drop of active business owners between February and May. That decrease is nearly double for black-owned and operated businesses at 26 percent.

And with the governor ordering all counties to close indoor operations of restaurants, bars, movie theaters and museums, those numbers will likely rise.

For more info, visit, https://business.ca.gov/shopsafeshoplocal/.  

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