Local News

NON-PROFITS MOVING FUNDRAISERS ONLINE

Nonprofits that serve vulnerable communities are losing income from canceled fundraisers because of the coronavirus. Managing editor Tami Roleff explains how some are adaptingā€¦

The COVID-19 pandemic is really hurting nonprofits organizationsā€”in particular those that serve vulnerable populations such as the elderly and low-income. Alphonso David with the Human Rights Campaign says organizations are needed more now than ever.

ā€œNot-for-profit organizations exist because in most cases they are providing critical services and resources to marginalized communities. And those services and resources are more important now than ever.ā€

Some nonprofits are seeing a huge surge in demand ā€“ even as they have to change the way they do business to accommodate social distancing ā€“ especially groups that provide food, shelter or medical care to low income families.

Many nonprofits are sending out pleas for donations on their websites and on social media. Eddie Martinez with the Latino Equality Alliance says he fears that many donors are in wait-and-see mode.

ā€œI don’t think, right now, a lot of people are in a giving mode. I think a lot of people are holding onto their resources because they don’t know what to expect.ā€

The CARES Act does include new tax incentives to encourage charitable contributions.

Locally, schools and senior centers have meals available for pick-up, and Reach Out Morongo Basin is delivering meals to seniors.

Many organizations have turned to online auctions, virtual races, and more.  

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